1 00:00:00,500 --> 00:00:03,040 [music] 2 00:00:04,290 --> 00:00:08,824 >> Equidox PDF Accessibility Solutions — Reach Everyone. 3 00:00:12,457 --> 00:00:14,800 [music] 4 00:00:14,800 --> 00:00:16,980 In today's technological society, 5 00:00:16,980 --> 00:00:19,610 the internet is part of our daily lives. 6 00:00:19,610 --> 00:00:23,180 We all shop, learn, conduct our personal business, 7 00:00:23,180 --> 00:00:26,600 and enjoy entertainment and recreation online. 8 00:00:27,660 --> 00:00:31,530 Access to digital information is more important than ever. 9 00:00:31,530 --> 00:00:34,050 Digital accessibility is about reaching everyone 10 00:00:34,050 --> 00:00:36,210 in your target market. 11 00:00:37,310 --> 00:00:40,310 People with disabilities make up 20 to 25 percent 12 00:00:40,310 --> 00:00:42,580 of the U.S. population. 13 00:00:45,130 --> 00:00:47,380 Some disabilities are easy to perceive, 14 00:00:47,380 --> 00:00:51,510 such as a person in a wheelchair or who has a guide dog. 15 00:00:52,190 --> 00:00:53,980 Others, such as the deaf, 16 00:00:53,980 --> 00:00:56,690 may not be obvious at first glance. 17 00:00:56,690 --> 00:00:59,340 Some disabilities are not obvious at all, 18 00:00:59,340 --> 00:01:01,280 such as people with dyslexia, 19 00:01:01,280 --> 00:01:05,960 cognitive issues, brain trauma, or mental health conditions. 20 00:01:05,960 --> 00:01:08,240 And some people with disabilities appear 21 00:01:08,240 --> 00:01:10,240 and are quite capable 22 00:01:10,240 --> 00:01:13,460 but still have difficulty with some tasks. 23 00:01:13,460 --> 00:01:15,470 There are also temporary disabilities, 24 00:01:15,470 --> 00:01:18,490 such as injuries or conditions that make performing daily tasks 25 00:01:18,490 --> 00:01:20,370 a bit more challenging. 26 00:01:20,370 --> 00:01:23,010 So it is important to be mindful that ensuring you can reach 27 00:01:23,010 --> 00:01:26,880 everyone is something that needs to be done all the time, 28 00:01:26,880 --> 00:01:30,290 not just when we perceive that assistance is needed. 29 00:01:31,540 --> 00:01:34,630 Equal access is one of the tenets of the federal laws 30 00:01:34,630 --> 00:01:37,990 and regulations about people with disabilities. 31 00:01:37,990 --> 00:01:40,960 These are divided into two major areas — 32 00:01:40,960 --> 00:01:43,910 Section 508 of the Rehabilitation Act 33 00:01:43,910 --> 00:01:46,840 and the Americans with Disabilities Act. 34 00:01:46,840 --> 00:01:49,830 Section 508 applies to any federal employees 35 00:01:49,830 --> 00:01:51,940 or members of the public who need access 36 00:01:51,940 --> 00:01:55,770 to government information and communication technology. 37 00:01:55,770 --> 00:01:59,140 This includes government websites. 38 00:01:59,140 --> 00:02:02,730 The Americans with Disabilities Act covers public accommodation, 39 00:02:02,730 --> 00:02:06,240 including organizations with public websites. 40 00:02:06,240 --> 00:02:10,080 There are also accessibility laws for many states as well. 41 00:02:10,080 --> 00:02:11,710 There have been a great number of lawsuits 42 00:02:11,710 --> 00:02:15,250 in the past few years regarding website accessibility, 43 00:02:15,250 --> 00:02:18,310 and that number has increased year over year. 44 00:02:19,670 --> 00:02:21,500 Understanding digital accessibility 45 00:02:21,500 --> 00:02:23,230 as a means to equal access 46 00:02:23,230 --> 00:02:25,490 requires more than just a concept; 47 00:02:25,490 --> 00:02:29,020 a set of rules or guidelines is required. 48 00:02:29,020 --> 00:02:30,350 The set of guidelines to which 49 00:02:30,350 --> 00:02:33,069 the largest number of organizations refer to 50 00:02:33,069 --> 00:02:35,866 is the Web Content Accessibility Guidelines 51 00:02:35,866 --> 00:02:38,670 developed by the international organization 52 00:02:38,670 --> 00:02:43,800 known as the World Wide Web Consortium, or W3C. 53 00:02:44,960 --> 00:02:48,340 This organization is made up of members from around the globe, 54 00:02:48,340 --> 00:02:50,060 and the guidelines they have developed — 55 00:02:50,060 --> 00:02:52,350 usually referred to as WCAG — 56 00:02:52,350 --> 00:02:55,770 have been accepted by many countries worldwide. 57 00:02:57,020 --> 00:03:01,470 WCAG guidelines are not simply a checklist of do's and don'ts. 58 00:03:01,470 --> 00:03:04,150 The guidelines consist of a number of best practices, 59 00:03:04,150 --> 00:03:05,970 which are based on four requirements 60 00:03:05,970 --> 00:03:07,890 for maximum accessibility 61 00:03:07,890 --> 00:03:11,050 so digital information can reach everyone. 62 00:03:12,230 --> 00:03:15,840 The first is Perceivable, meaning that all functions 63 00:03:15,840 --> 00:03:19,390 must be able to be perceived by the user. 64 00:03:19,390 --> 00:03:21,730 That means all buttons must be labeled. 65 00:03:21,730 --> 00:03:24,850 There must be no area of the website or digital document 66 00:03:24,850 --> 00:03:27,530 that a user cannot reach using any means, 67 00:03:27,530 --> 00:03:31,160 be it a mouse, keyboard, or voice activation. 68 00:03:31,160 --> 00:03:34,210 The visible elements should have proper contrast, 69 00:03:34,210 --> 00:03:37,630 and users should have the ability to enlarge the content. 70 00:03:37,630 --> 00:03:39,980 The second is Operable. 71 00:03:39,980 --> 00:03:43,960 All functions must be able to be completed by any user. 72 00:03:43,960 --> 00:03:47,490 For example, there should be no function that requires a mouse 73 00:03:47,490 --> 00:03:50,090 but cannot be completed with the keyboard. 74 00:03:50,090 --> 00:03:52,360 Next is Understandable. 75 00:03:52,360 --> 00:03:54,570 The content should not be so complicated 76 00:03:54,570 --> 00:03:57,120 that it is difficult to understand. 77 00:03:57,120 --> 00:03:59,140 Users should be able to complete the task 78 00:03:59,140 --> 00:04:03,390 contained on a website with a reasonable level of effort. 79 00:04:03,390 --> 00:04:05,710 Simpler is assumed to be better in order 80 00:04:05,710 --> 00:04:08,410 to benefit the largest number of users. 81 00:04:08,410 --> 00:04:10,980 Last is Robust. 82 00:04:10,980 --> 00:04:13,120 This means that the website or document 83 00:04:13,120 --> 00:04:15,790 will function using a variety of browsers, 84 00:04:15,790 --> 00:04:18,560 a variety of technology, and continue to function 85 00:04:18,560 --> 00:04:21,760 despite technological updates or advances. 86 00:04:21,760 --> 00:04:24,090 For example, a website should work properly 87 00:04:24,090 --> 00:04:27,080 on a laptop, tablet, smartphone, 88 00:04:27,080 --> 00:04:30,990 and using whatever assistive technology is best for the user. 89 00:04:30,990 --> 00:04:33,410 No user should be excluded from access 90 00:04:33,410 --> 00:04:37,520 simply by virtue of the method with which they do so. 91 00:04:37,520 --> 00:04:40,410 Digital accessibility is about reaching everyone, 92 00:04:40,410 --> 00:04:43,130 being inclusive, and goes beyond a checklist 93 00:04:43,130 --> 00:04:46,150 to include new and changing technologies. 94 00:04:46,150 --> 00:04:49,750 Making your website and digital documents accessible, compliant, 95 00:04:49,750 --> 00:04:52,990 and usable not only meets the letter of the law, 96 00:04:52,990 --> 00:04:54,950 but makes your digital information available 97 00:04:54,950 --> 00:04:57,820 to the broadest possible audience. 98 00:04:58,530 --> 00:05:00,700 To learn more about how to make your digital content 99 00:05:00,700 --> 00:05:07,160 more accessible, visit us at www.equidox.co.