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[Dan Tuleta] All right well I'm showing two 
o'clock so I think we should get started.  

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As always welcome everyone again to another 
edition of Equidox Webinar Wednesdays.  

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Today we're going to be doing something a little 
bit different, a little bit fun. We are going to  

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be doing a little bit of a quiz show with a couple 
of our account managers from the Equidox team. So  

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they're going to get to show off a little bit 
of their accessibility knowledge themselves.  

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So, as always you can reach out to 
us if you'd like to chat more about  

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Equidox software or any of our services. We can 
be reached at EquidoxSales@Onixnet.com our website  

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is www.Equidox.co and we're also very active on 
social media. So please feel free to follow us on  

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LinkedIn, connect with us there, follow us on 
Twitter, Youtube, or Facebook. So please feel free  

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to reach out. Again, if you have any questions 
following this demo, or rather this webinar,  

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and we would love to chat more with you on a 
one-to-one basis. Just a few quick words about  

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Equidox and our parent company Onix before we 
begin. So Onix networking is primarily a google  

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cloud consultancy. We're also... we have a lot 
of different cloud partners. Our mission is to  

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improve organizational efficiency through cloud 
computing solutions. We are based in Cleveland,  

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Ohio and we have been in business for about 28 
years now. Now Equidox is really just a division  

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of Onix. So Onix is our parent company and we 
are primarily focused on PDF accessibility, with  

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our mission to ensure that digital information 
reaches everyone via accessibility solutions.

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So just a quick slide here with a few of our 
customers that we serve. So we're just gonna  

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put those logos up now we work with organizations 
in all different verticals and of all different  

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sizes. So really no one is too big 
or too small for us to work with. So  

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again feel free to reach out to us if you have 
any questions about anything that we offer after  

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this webinar. And just one other announcement 
before we begin with the quiz show today. We are  

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now offering an on-premise version of Equidox. 
So if you've been on webinars before with us,  

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if you have seen demos or maybe you're an existing 
user of Equidox, you probably think of Equidox  

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as exclusively a web-based application operating 
directly through your browser. But the development  

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team has been working very hard recently to 
actually basically rebuild the entire application  

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to be able to work as an on-premise solution. 
So if cloud security is a problem for your  

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organization, if you don't want your documents, 
anything that might be confidential, going into  

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the cloud, you're able to now deploy Equidox 
on your own servers within your own four walls.  

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So there's no longer a reliance on cloud 
storage, and there's no need for FedRamp.  

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If you are here from a government agency 
today. It also allows for the software to work  

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a lot faster and more smoothly. And then also, 
of course, faster uploads, faster exports, and  

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of course we always offer training and support. 
So that's not changing at all. It's really going  

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to be the exact same application from a front-end 
functionality standpoint. But we are now just able  

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to deploy it both in the cloud or within your own 
four walls on your servers, whichever you prefer.

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So again before we get into the game today, I'm 
just going to announce everyone that's on the call  

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so my name is Dan Tuleta. I'm a sales 
engineer here with the Equidox team.  

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And I'll be the host today. So I'm going to be 
reading the questions off to our contestants.  

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Ryan Pugh, our Director of Accessibility, is 
our judge today. And so he is gonna be there to  

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sort of make any sort of clarifying remarks or if 
any questions are answered incorrectly he's gonna  

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put his foot down. So then also our two 
contestants today... we have Dawn Campbell,  

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who is our account manager primarily 
working in Canada but also has some  

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contacts in the United States as well. And 
then Tom West is another account manager  

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that will be our contestant today. So that's 
the team. That's everyone that's on the call  

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today. And these are the voices that you will 
hear. All right so let's go through the rules.  

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So players will choose a category and questions 
will be answered within that category top to  

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bottom. So somewhat similar to Jeopardy! but not 
quite as flexible. We're going to stay within  

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the same category until all of the questions are 
answered before we move on to the next category.  

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Correct answers are rewarded with corresponding 
stars. So the questions will be a ranking of one  

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through four stars and a correct answer will get 
you whatever that number may be. Our Director of  

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Accessibility, Ryan Pugh, will clarify any 
answers as necessary. And whoever has the  

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most stars at the end of the game will win. All 
right so let's play! Before we started today,  

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Dawn won the coin toss so Dawn would you 
like to choose the first category for us?

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[ Dawn ] Yes, please! I would like Digital 
Accessibility Basics one star, please. 

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[Dan] Okay perfect. All right, so Accessibility 
Basics. The first question under this category.  

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“What percentage of the US 
population has a disability?” 

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[ Dawn ] I know! Okay, so this is a little bit 
of a funny question since I do spend most of  

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my time in Canada; however, I do know that 26 
or one in four of... I think it's 61 million  

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adults in the US disclose that they have a 
disability. And also in addition one in five  

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Canadians, which is about 6.2 million of our 35 
million Canadians also say they have a disability.

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[Dan] Well that is absolutely correct, as 
our answer is now shown on the screen. So  

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a great job Dawn. We'll move on to the next 
question. So Question Two under Accessibility  

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Basics. “What percentage of consumers will 
leave a website that is inaccessible?” 

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[Tom] I know! I think this is kind of a tricky 
one, but there's a lot of different surveys out  

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there. I think the number is 71% of consumers will 
leave a website that they found is inaccessible.

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[Dan] Uh that's absolutely correct Tom. And 
yes you are correct there are quite a few  

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different numbers and metrics out there, but 
the standard and most common response there  

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would be 71 percent of consumers will leave a 
website that is hard to use or inaccessible.  

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Okay so Question Three under 
Accessibility Basics. “What does  

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WCAG stand for and what is it made up of?
[Dawn] I know! Okay so I feel like this  

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is probably a daily conversation for both 
Tom and I as account managers, but I do  

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know that WCAG stands for Web Accessibility 
Content… Sorry... wait let me start again...  

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Web Content Accessibility Guidelines, and 
it is actually made up of four pillars.  

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And these pillars aren't a checklist, okay. That's 
really important to know. Sometimes you'll hear  

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the pillars referred to as “POUR” which would mean 
Perceivable, Operable, Understandable, and Robust.

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[Dan] That is absolutely correct Dawn. 
Great job. So we will now move on to the  

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final question under Accessibility Basics. 
Question four. “What percentage of top  

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websites have accessibility issues?’
[Tom] I know that one! That's another  

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tricky one, again involving percentages. 
It's always tricky to figure out what's  

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the what's that right number but I believe at 
a minim it's 97% of the top million websites  

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have been found to be inaccessible.
[Dan] That's absolutely correct,  

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Tom. great job yes. The more you look into these 
top websites you find that almost all of them have  

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accessibility issues. Okay, so that completes 
round one of our game here. So after round one,  

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Dawn has four stars and Tom West has six stars. 
So Tom since you answered the last question in  

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round one, how about you get started by 
choosing the next category for round two? 

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[Tom] Great, thanks, Dan. I'm 
gonna go with PDF Remediation. 

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[Dan] Okay perfect. So under PDF remediation 
the first question: “Is there anything  

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on a PDF that should not be tagged?”
[Dawn] I know! Okay, so anything that  

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is considered repetitive or decorative. So we 
like to do a lot of stuff on documents that,  

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again, are just visually pretty. But to an 
end-user would not necessarily have any meaning.  

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So things like if you have a logo and a 
document that's 50 pages, no one wants to hear  

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“Equidox logo” 50 times. So we're gonna maybe not 
tag that. There's also something else really cool,  

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sort of in Equidox. Because we have this feature 
called Ignore zone. So, again, if you “ignore”  

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if you put that little zone on top of something, 
then everything else Equidox software kind of  

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knows to artifact that zone. So that way it's 
also not going to be tagged and not read.

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[Dan] Absolutely correct, Dawn. Great job. 
So yeah repetitive elements and decorative  

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images are an example of something that does 
not necessarily need to be tagged on PDFs.  

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So the next question under PDF 
Remediation. “How is heading  

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structure different from reading order?”
[Dawn] I know this one too. Sorry, Tom!  

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Okay, so heading structure and reading 
order. So when I think of heading structure,  

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I actually think of it as a chapter book. I think 
of it, the fact that when you pick up a book,  

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you've got a title of the book, you've got 
chapters, and sometimes you have sub-chapters.  

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And again it just shows an outline of what the 
document is all about, or what your book is all  

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about. So it's sort of the same idea with heading 
structure. It's going to show how your information  

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is all organized based on the level of importance. 
So that way people with that use screen reading  

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technology can jump around and be able to find 
the information, exactly what they're looking for.  

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Whereas reading order, okay, again, is just 
how something is visually organized. So again,  

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if you don't set a reading order, then if you 
have a document like a brochure or something  

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that has multiple columns, a lot of people 
don't realize screen readers just read right  

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to left... left-to-right top-to-bottom, right? So 
the screen... for a screen reader user, reading  

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order is really important because, again, it 
just sets out how that document needs to be read.

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[Dan] That is absolutely correct, Dawn, and that 
was a very thorough answer. So... but you're right  

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on the money with you with your answer there. 
So great job! Two stars for Dawn. All right so  

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next question under PDF Remediation. Question 
three. “What are the two most important steps  

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in making a PDF form field accessible?
[Tom] I know that one.  

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I see I seem to be beating Dawn of the punch on 
some of the shorter answers, but in this one,  

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Dan, I think that the two most important steps 
are first and foremost tagging the fields,  

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and then secondly applying the tooltips.
[Dan] Yep! That's absolutely correct,  

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and those tooltips are absolutely critical 
for using forms with assistive technology.

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Okay, so the next question, question four under 
PDF Remediation. “What is a table summary and what  

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should be included in that table summary?
[Tom] I know! This one's a little longer,  

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but a table summary is a brief description 
of how the data is organized in a table  

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and that can include some different 
things. Columns and rows and  

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it’s certainly telling whether they are 
merged cells or headings within that table...  

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and then Equidox, of course, allows, you to 
set the number of row and column headings  

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within the Table Editor. So the table summary 
will auto-populate with those figures up front.

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[Dan] Yep, absolutely! And that's a very handy 
feature within Equidox: the ability to have the  

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tool automatically create that table summary 
for you, which will ensure that regardless  

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of who in your organization is remediating 
that table, you will be getting consistent  

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and accurate table summaries pre-populated 
for you just based on how you've laid out  

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your table during... in the Table Editor. Okay, so 
that concludes Round Two. So we're halfway home.  

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And after Round Two, we have a current score 
with, Dawn has seven stars, and Tom has  

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13 stars. So Dawn you got some catching up to do! 
But let's, since Tom answered the last question  

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in Round Two..., Tom, what would you like, 
which category would you like for Round Three? 

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[Tom] Yeah I think I'll just keep going down 
the list, and I'm gonna go with Automation. 

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[Dan] Okay, perfect. All right so Question One 
under Automation. “What percentage of errors can  

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be can automated checkers catch?”
[Tom] Oop! I got it got it!  

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Checkers can catch 20 to 30 percent of 
accessibility errors, and then most folks  

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will use HTML previews and or a screen reader 
to try and figure out how to catch the rest.

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[Dan] That is true. Now, this 
is quite a complicated answer,  

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so I think we're going to have our 
judge, Ryan Pugh, just weigh in here  

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and interject with a little bit more information.
[Ryan] Yeah for the benefit of the audience, Tom's  

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answer wasn't a “guessed” range. It's not some 
approximation that it falls within 20 and 30%,  

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as the industry will use different 
metrics to determine what percentage  

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of accessibility errors are being caught. Such as, 
flagging 30 percent of WCAG criteria failures or  

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finding 30 percent of elements that do contain 
errors. Trying to find more accessibility errors  

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without human intervention introduces the 
risk of false positives, such as flagging all  

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bolded text as missed headings. So that means 
that finding more errors isn't always useful,  

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and they actually create more work.
[Dan] Great, thank you, Ryan. Thank  

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you for the clarification on that. So moving on, 
now, to Question Two. “How is the Equidox Zone  

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Detector tool different from auto-tagging?”
[Dawn] I know this one! Okay so Adobe,  

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this is my understanding of Adobe, is that Adobe 
will set the tags for the entire document all at  

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once. And of course, this really has means that 
whoever's using that tool really has to understand  

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what a tag tree is. In our case with the Equidox 
Zone Detector, this is a feature where, again,  

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it can be edited as it's applied by moving this 
little slider along. Where it creates zones on top  

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of all the elements that appear on your page. So, 
again, you can see the zones and you can actually  

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see them changing. So that way, you know what tag 
is actually going to be put in the tag tree upon  

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export of these documents. So again, if something 
comes into Equidox that's never had a tag at all,  

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again, it's very, very quick to go through and 
set headings or give something that alt text.

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[Dan] Great, and great answer 
Dawn. That's absolutely correct.  

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So we will now move on to Question Three under 
Automation. “What is the only fully automated  

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solution Equidox offers, and why does it work?
[Dawn] I know! Sorry, Tom! Okay,  

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so we have Equidox software, but then we also 
have a high-volume solution. Which is... sometimes  

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you'll hear account managers use the words “batch 
processing.” So, and it's a fully automated  

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option. So this is where our Equidox developers 
will take a whole bunch of samples from one of  

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our customers, or from one of our prospects, and 
they end up analyzing those samples and building a  

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really custom template that suits those examples. 
So that way we can use a whole bunch of machine  

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learning and a bunch of technology that goes way 
beyond Dawn’s… an account manager's understanding  

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to correctly tag all of the nuances. 
And everything that is in that document.  

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So it is super custom, based on, again, a set 
of documents that would be highly repetitive.  

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So, again, thinking about bank statements, 
or your insurance policies, where it's just  

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thousands of pages that are the same being 
produced over and over. But I feel like maybe  

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my Director of Accessibility, Ryan, our judge, 
could maybe elaborate a bit more, I'm guessing.

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[Dan] Ryan, would you like to 
weigh in to clarify Dawn’s answer? 

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[Ryan] She's pretty much on the money there. But 
to be clear, Equidox software does use a number of  

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automated features, such as our AI-powered Smart 
Detection Tools, that can automate parts of that  

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PDF remediation. The entire process relies 
on human intervention to make sure that the  

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Zones, List, and Table Detectors are used in the 
correct locations. It won't assume that something  

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is meant to be a list. You have to tell it it's 
a list. And then it will automatically detect. 

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[Dan] Right. All right, great, thank you, 
Ryan, for the clarification. And great answer,  

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Dawn. All right, so the final question under 
Automation.”How is tagging a nested list  

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different than tagging a simple list in Equidox?”
[Dawn] I know this one too! I know! I know! Okay,  

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it's not the answer. Simply it's 
not... because we have an AI Detector,  

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it detects each item on a list simply by using a 
slider. And the thing about that slider is that if  

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you have a list within a list,it still has the 
ability to pick up all of those list items. So  

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it's actually... it's not different, it's the 
same tool that is making this magic happen.

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[Dan] Absolutely correct, Dawn. Great job. So that 
concludes Round Three of our game. So after Round  

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Three, we have a current score: Dawn with 16 stars 
and Tom with 14 stars. So that was a big round  

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for you there, Dawn. And now Tom has to do the 
catching up here in the final... the fourth and  

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final category. So since there's no choice left, 
we're going to go straight into Equidox Software.  

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So the first question under Equidox Software: “If 
you have the same style of document every month,  

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for example, meeting minutes, how do you create 
a template that can be applied each month? 

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[Tom] I know! This is actually one 
of my favorite capabilities. It's  

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a kind of a newer feature of the Equidox 
software, and it's called Zone Transfer.  

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So the really... the idea behind Zone Transfers 
and that feature, is that allows you to copy  

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tags from one nearly identical document (which, 
often people are working within) to another.  

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A lot of people use it for documents like 
meeting minutes, recurring reports, documents  

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that they're updating frequently, you know, and... 
or materials with copies in multiple languages.

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[Dan] That's absolutely correct. Great 
job, Tom! All right, so Question Two  

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under Equidox Software. “Can you use the 
Equidox software if your organization has  

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rigid security restrictions or requires FedRamp?
[Tom] Yes, I know that one too. This is actually  

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very, very exciting. Especially to me, just 
with some of the different folks that I've  

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talked with over the years, and actually 
over the course of the last few months. But  

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it's... the answer is absolutely yes. 
We now offer an on-prem solution...  

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on-premise solution for organizations 
who have the infrastructure to support  

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the setup and installation of the software. 
And that's for those folks that are really  

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hypersensitive to letting their software outside 
of their own four walls. It's a great solution.  

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No shared cloud means you won't be sharing any 
documents or data with Equidox. And, of course,  

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Dan, to your point earlier no FedRamp is 
required with that particular deployment.

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[Dan] Great answer, Tom! And yes it is great 
news. Just being able to support different clients  

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according to their needs. Okay, 
so Question Three under Equidox  

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Software. “How do you know if the document 
you remediated in Equidox is accessible?”

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[Tom] Uh, there's a few different ways, 
Dan. So through the software itself,  

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we have an HTML preview screen. Which essentially 
allows you to see what an assistive technology  

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user would hear. And I think Ryan might 
elaborate on that a bit...But secondly,  

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there's an output warnings screen, so you 
can see any errors that may have come up  

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through the remediation process that 
you can correct before you go ahead and  

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output it for the final time. And then the last 
way is actually out outside of the platform,  

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or outside of the Equidox software, but you 
can actually validate it using a screen reader.

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[Dan] Oh, great, yeah that is correct,  

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Tom. And I'm wondering if our judge would 
like to clarify and elaborate a bit.

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[Ryan] Yeah. The HTML preview presents 
a linearized version of the content.  

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Similar but not identical to what an assistive 
technology user is going to hear. We still present  

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images visually and we still communicate a visual 
presentation, as well as a linear presentation,  

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of complex structures such as tables. And one that 
allows you to very easily check the reading order  

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and table structure, etc., through the preview. 
Once you're done with that, many accessibility  

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issues are going to be found through our output 
warning system. And to make sure that your  

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document is fully accessible and usable, there 
really is no substitute for using a screen reader.

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[Dan] Great! Thank you, Ryan, for the 
clarification. So now moving on to the  

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fourth and final question under Equidox 
Software. “How do you make a PDF that  

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is an image of cursive handwriting accessible?”
[Dawn] I know! I kind of answered the... I know  

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because I see the question up on the screen. But 
yes, so with Equidox, we have something called a  

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Graphic Zone. So you're just going to take and 
draw a little zone over, turn it to Graphic,  

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and you're going to put that over things in 
your document that might be, like handwriting,  

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somebody's signature, something like that. And 
then all you're going to do is give it an alt  

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text. So, again, it's it's a really simple way, 
that if you have somebody's signature, that has  

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been handwritten in, you can just put “Joe Smith's 
signature” as an alternative text. So that, again,  

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the person that using the assistive technology 
knows what that handwritten note might be.  

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And yeah, and again, a lot of times it's just 
a really handy feature when you have a lot of  

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OCR, which is, again, that optical character 
recognition. Where we've just scanned in a  

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document and whatnot. There are, 
again, some different strategies  

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for using a feature called Custom Text. 
Which, again, would allow people to put in,  

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sort of, longer content if you're having 
to describe something in length. So yeah,  

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so there's different features like that.
[Dan] Yep, great that is correct,  

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Dawn. And yeah, there are a number of ways to 
address something such as handwritten notes  

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or anything that might be an image, text within 
an image. So, a lot of different options within  

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Equidox. It's a very flexible platform in how 
you can address some of those more challenging  

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elements and pages that can arise in PDFs.
[Ryan] Just to expand on Dawn's answer very  

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slightly… Uh, you would also use the Custom 
Text feature if you need to apply structure  

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to images. If somebody has used handwriting to 
present separate paragraphs with headings between  

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them. And they've just triple-underlined their 
intended heading, putting Graphic zones over those  

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wouldn't communicate that those are headings. 
So you would use custom in those situations.

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[Dan] Great, thank you, Ryan. Okay, so that's 
going to conclude the main portion of our game.  

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But the problem is, is that we have a tie score. 
So Dawn and Tom both have 20 stars apiece. And  

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that means we are going to have to head into 
our tiebreaker... So the tiebreaker question:  

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“Within an organization, who should be 
responsible for digital accessibility?

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[Dawn & Tom] Everyone! everyone! 
I don't know, that was a tie.

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[Dan]  

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00:25:58,720 --> 00:26:03,840
It sounded like Tom was also trying to answer. But 
maybe the microphones didn't line up correctly.

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[Tom] cut out a little…

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00:26:07,016 --> 00:26:12,960
[Dan] So we're gonna... as the host I'm 
gonna make an executive decision that,  

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yes, in fact, accessibility is everyone's job. And 
of course, both of our account managers know this.  

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So we're gonna give the blue ribbon to both of our 
account managers and contestants today. So, great  

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00:26:24,000 --> 00:26:32,800
job. Thank you for participating, Dawn and Tom! 
Okay, so that's gonna conclude our game today.  

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And we thank everyone who was in the audience. 
And thank you to everyone for playing along.  

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So just to kind of wrap everything up here, again, 
if you'd like to chat with us… We talked about  

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some broad topics today, and we've made a lot of 
mention of our Equidox software, and some of the  

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services that we can offer. So if you would like 
to have a more specific or tailored conversation  

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to your organization and your PDF accessibility 
needs, please feel free to reach out to us. We do  

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a lot of demonstrations, and we can give you any 
kind of consultation that you would like. If you  

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just reach out to us at EquidoxSales@Onixnet.com, 
someone will get in touch with you right away.  

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Of course, our website is Equidox.co. So 
visit us there. We have a lot of resources,  

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including past webinars that have been 
recorded and posted there. There are blogs,  

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there are all kinds of tips and tricks, 
all information about the legalities around  

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website accessibility and document accessibility. 
And, of course, we are very active on LinkedIn,  

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Twitter, Youtube, and Facebook. So please follow 
us and connect with us on social media. And if  

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we can just ask one brief favor of the audience 
today… We will be sending out a very short survey  

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after we finish up here today. So if you can just 
give us one moment of your time to complete that  

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survey. We would love to hear some feedback from 
you. We would love to know more about what you  

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would like to see in upcoming monthly webinars. 
So keep an eye out for that survey and we hope to  

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see you next month for another edition of 
Equidox Webinar Wednesdays. So we'll wrap  

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it up there. And again, thank you, everyone, 
for attending and we'll talk to you soon! 

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[Tom] Thank you.
[Dawn] Thank you, bye everyone!